“A startup is a temporary organization designed to search
for a repeatable and scalable business model.”

- Steve Blank

We look at startups not as smaller versions of large companies but as something utterly different in its structure. That is why, up to the time in which they scale, they need to be considered and managed in a thoroughly different way.

“The idea is not our job, our job is to invest on great founders”

- Ron Conway

We are persuaded that ideas alone are not enough and that are indeed people who make a real difference. Although we understand that good ideas are indispensable, we believe it is the entrepreneur’s ability to single out a winning business model and follow it through that really matters.

“The only way to win is to learn faster than anyone else.”

- Eric Ries

There are many necessary qualities that are pivotal to the role of a successful entrepreneur but, as experience is certainly required in the case of a startup, the ability to learn is fundamental.

“We must learn what customers really want, not what they say they want or what we think they should want.”

- Eric Ries

As in today’s market it has become increasingly easier to bring any product to fruition, innovations must have as sole objective the need of the consumer. No matter how much a product may be attractive or technically complex, what really counts is how much interest it generates in the perspective market.

If you wish to submit your business idea please fill in the application form and attach an executive summary of your project

Or come and see us